Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Chicago. Chicago is a strong summer city with a hard winter. Lollapalooza, the Marathon, Cubs home stands and McCormick Place conventions can fill May to October, but January to March needs a different plan rather than a small discount. Chicago's registration rules also mean I check whether a unit is eligible before any pricing work. After that, the details that move revenue are neighbourhood and event proximity.
For Chicago owners, I start with your building and registration, then review how your rental is priced across summer events, conventions and the long winter. Together we agree a plan that sets clear targets for every month, including January and February.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Chicago.