Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Chicago: Lollapalooza and summer festivals; McCormick Place conventions; Cubs, Bears and Bulls seasons; Christmas markets and Magnificent Mile lights. Guests I price for: Weekend leisure guests, convention attendees and families visiting Wrigleyville, River North and the West Loop. Where I start: Summer-heavy seasonal spread, convention and concert premiums, and winter floor pricing paired with longer minimum stays.
Chicago sells mostly through Airbnb, Vrbo and Booking.com. For Chicago hotels, my five-star chain background helps me manage convention groups, corporate accounts and leisure weekends, set rate fences around citywide events and pick a comp set by neighbourhood, not just by brand or star rating, so a South Loop hotel is never benchmarked against one by the river.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Chicago.