Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Chicago, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Chicago, United States, one to one, remotely and in Central Time (UTC-6). In Chicago, I price June to August as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Chicago
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Chicago: Lollapalooza and summer festivals; McCormick Place conventions; Cubs, Bears and Bulls seasons; Christmas markets and Magnificent Mile lights. Guests I price for: Weekend leisure guests, convention attendees and families visiting Wrigleyville, River North and the West Loop. Where I start: Summer-heavy seasonal spread, convention and concert premiums, and winter floor pricing paired with longer minimum stays.
Chicago sells mostly through Airbnb, Vrbo and Booking.com. For Chicago hotels, my five-star chain background helps me manage convention groups, corporate accounts and leisure weekends, set rate fences around citywide events and pick a comp set by neighbourhood, not just by brand or star rating, so a South Loop hotel is never benchmarked against one by the river.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Chicago.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Chicago is a strong summer city with a hard winter. Lollapalooza, the Marathon, Cubs home stands and McCormick Place conventions can fill May to October, but January to March needs a different plan rather than a small discount. Chicago's registration rules also mean I check whether a unit is eligible before any pricing work. After that, the details that move revenue are neighbourhood and event proximity.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold weather slows leisure, so I lower floors, add weekly and monthly offers, and price the February auto show week near McCormick Place as a small peak.
Baseball returns and conventions pick up, so I lift weekends and keep weekday rates aimed at business visitors and medical stays.
Pride, the Air and Water Show and summer street festivals fill weekends, so I price each event date individually and hold rates firm.
Conventions and crisp autumn weekends stay strong, so I keep weekend rates firm and protect the busiest trade show weeks from early discounting.
The Christkindlmarket, the Magnificent Mile lights and holiday shopping lift weekends, so I price those and keep weekdays lower.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price River North, the West Loop and Wrigleyville separately, because events and conventions hit them very differently.
Set Lollapalooza weekend and Marathon weekend as their own bands with 3-night minimums, loaded well ahead.
Add large McCormick Place conventions to the calendar individually rather than using a generic weekday uplift.
Give Wrigleyville homes a date-by-date Cubs home-game premium through the season.
In winter, lower floors, shorten weekend minimums and add weekly discounts for medical and corporate stays.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Chicago sells mostly through Airbnb, Vrbo and Booking.com. June to August: Pride, the Air and Water Show and summer street festivals fill weekends, so I price each event date individually and hold rates firm. For Google Hotel Ads optimization in Chicago, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Chicago: May to October, with Lollapalooza in early August, the Chicago Marathon in October and Cubs home stands. September to October: Conventions and crisp autumn weekends stay strong, so I keep weekend rates firm and protect the busiest trade show weeks from early discounting. June to August: Pride, the Air and Water Show and summer street festivals fill weekends, so I price each event date individually and hold rates firm.
Weekend leisure guests, convention attendees and families visiting Wrigleyville, River North and the West Loop. Demand is driven by Lollapalooza and summer festivals and McCormick Place conventions. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Chicago.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Chicago the property is in. South Loop: Close to McCormick Place and the museums; I price for convention weekdays and family weekends, with event dates highest. Lincoln Park and Old Town and Logan Square and Wicker Park get their own treatment.
Price River North, the West Loop and Wrigleyville separately, because events and conventions hit them very differently. Next: add large McCormick Place conventions to the calendar individually rather than using a generic weekday uplift. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Chicago traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing shows the right city taxes and fees, because Chicago's surcharges make inconsistent displays look expensive on one channel.
For Google Hotel Ads optimization in Chicago, this is how I would approach it. For Chicago hotels, my five-star chain background helps me manage convention groups, corporate accounts and leisure weekends, set rate fences around citywide events and pick a comp set by neighbourhood, not just by brand or star rating, so a South Loop hotel is never benchmarked against one by the river. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Chicago and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: set Lollapalooza weekend and Marathon weekend as their own bands with 3-night minimums, loaded well ahead.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Chicago I would start from September to October: Conventions and crisp autumn weekends stay strong, so I keep weekend rates firm and protect the busiest trade show weeks from early discounting. To start, open the chat or email me with your property type and size in Chicago.
Yes. Google Hotel Ads Expert in Chicago is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Chicago have been optimized, including in areas such as South Loop. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Chicago.
Results depend on the property, the starting point and the season, so I do not promise a number. In Chicago the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add large McCormick Place conventions to the calendar individually rather than using a generic weekday uplift. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Chicago, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Chicago, or read the general page for google hotel ads optimization.
If you also run properties outside Chicago, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Chicago and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
