Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Christchurch: South Island road-trip gateway; Mount Hutt ski season; Cruise calls at Lyttelton; Rugby and stadium events. Guests I price for: Australian and international travellers on 2 to 3 night stays. Where I start: Summer and ski premiums, shoulder floors, and gateway-length minimum stays.
Christchurch sells mostly through Airbnb, Booking.com and Bookabach (Vrbo). From my hotel background, I help Christchurch hotels and motels manage conference blocks at Te Pae, airline crew and tour group allocations, and event weekends, with rate fences that protect peak nights from being sold cheaply too far ahead, plus a winter plan for ski groups.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Christchurch.