An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Koh Samui: European and Australian holiday calendars; Full Moon Party; Wellness retreats and yoga; Luxury villa and wedding travel. Guests I price for: Couples and families on 7 to 14 night villa stays. Where I start: Villa weekly pricing, Full Moon premiums, and monsoon floors.
On Airbnb, Booking.com, Agoda and Vrbo I set up PriceLabs or Wheelhouse with weekly villa pricing, Full Moon overrides for Phangan, late-year monsoon floors and gap rules that protect week-long bookings. I also align cleaning, staff and pool fees across channels.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Koh Samui.