Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Clearwater Beach: The Gulf beach and Pier 60 sunset festivals; Winter snowbird season; Spring break; The Clearwater Marine Aquarium. Guests I price for: Northern snowbirds on monthly winter stays and Midwestern families on week-long summer holidays along the beach and Island Estates. Where I start: Monthly winter snowbird rate cards against nightly summer pricing, Pinellas County registration and tourist-development-tax compliance, and hurricane-season flexibility.
Clearwater Beach sells mostly through Airbnb, Vrbo, Booking.com and Expedia. For Clearwater hotels, my five-star background helps me balance snowbird long stays, spring break, summer families and groups, with rate fences that protect the spring peak, monthly rates that do not undercut nightly sales, and simple packages that fill the slower autumn months.
The service in general is described on my expedia optimization page; this page covers how I apply it in Clearwater Beach.