Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of St. Louis. St. Louis is a steady regional market with a strong summer and useful medical demand. Cardinals home stands, festivals and the Gateway Arch bring visitors, while hospitals and universities keep weekdays busy. January and February are slow. I use weekly medical stays to support the quieter months.
For a St. Louis owner I start by splitting the calendar into three streams, medical, event and leisure, then check which one your home is actually positioned to win. From there we set floors, length-of-stay pricing and event dates together so the plan holds up in February as well as July.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in St. Louis.