Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Dijon: Cote d'Or Grand Cru vineyards; Hospices de Beaune wine auction; the Route des Grands Crus; Burgundy gastronomy. Guests I price for: wine and food travellers on 3 to 5 night stays in Dijon's old town and the vineyard towns of Beaune and the Cote d'Or. Where I start: the autumn harvest and Beaune auction as the year's high point, a gastronomy-led shoulder season, and French registration for rural wine-country lets.
Dijon sells mostly through Airbnb, Booking.com and Vrbo. With years in five-star hotel revenue, I help Burgundy hotels and guesthouses balance wine trade, coach tours and leisure couples, set length-of-stay fences for autumn and the auction, and pick competitors by location in the Côte d'Or rather than by star category alone.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Dijon.