Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Dijon, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Dijon, France, one to one, remotely and in Central European Time (UTC+1). In Dijon, I price September and October as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Dijon
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Dijon: Cote d'Or Grand Cru vineyards; Hospices de Beaune wine auction; the Route des Grands Crus; Burgundy gastronomy. Guests I price for: wine and food travellers on 3 to 5 night stays in Dijon's old town and the vineyard towns of Beaune and the Cote d'Or. Where I start: the autumn harvest and Beaune auction as the year's high point, a gastronomy-led shoulder season, and French registration for rural wine-country lets.
Dijon sells mostly through Airbnb, Booking.com and Vrbo. With years in five-star hotel revenue, I help Burgundy hotels and guesthouses balance wine trade, coach tours and leisure couples, set length-of-stay fences for autumn and the auction, and pick competitors by location in the Côte d'Or rather than by star category alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Dijon.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Burgundy is wine and food. Harvest and the Hospices de Beaune auction in November are the high points, and gastronomy travellers fill spring. Guests stay three to five nights. I price the autumn and keep a gastronomy-led shoulder. Dijon itself works as a city base with good rail links, while Beaune and the vineyard villages sell the wine experience. The two need separate prices even though they are a short drive apart.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I keep Dijon open for business visitors and weekend food lovers at a modest floor, while vineyard homes take longer stays or close for maintenance.
Spring tastings and gastronomy weekends lift demand, so I firm up Friday and Saturday nights and allow two-night stays for couples touring the Côte de Nuits.
Summer brings touring families and cyclists on the vineyard paths, but fewer wine buyers, so I price steadily and avoid treating August as the year's peak.
Picking weeks make Beaune and the villages the hardest beds to find in the region, and I hold weekend rates firm with three-night minimums close to the vines.
The Dijon gastronomy fair and the Beaune charity auction carry early November; after that I ease rates and lean on Christmas markets and festive dinners.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price harvest and Hospices de Beaune auction weekend as the top bands.
Price May and June as a gastronomy shoulder.
Price Beaune and Côte d'Or villages separately from Dijon.
Use 3-night minimums in peak autumn.
Display registration numbers.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Dijon sells mostly through Airbnb, Booking.com and Vrbo. July and August: Summer brings touring families and cyclists on the vineyard paths, but fewer wine buyers, so I price steadily and avoid treating August as the year's peak. For Google Hotel Ads optimization in Dijon, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Dijon: September to October for the harvest, November for the Hospices de Beaune wine auction, and May to June. September and October: Picking weeks make Beaune and the villages the hardest beds to find in the region, and I hold weekend rates firm with three-night minimums close to the vines. November and December: The Dijon gastronomy fair and the Beaune charity auction carry early November; after that I ease rates and lean on Christmas markets and festive dinners.
Wine and food travellers on 3 to 5 night stays in Dijon's old town and the vineyard towns of Beaune and the Cote d'Or. Demand is driven by Cote d'Or Grand Cru vineyards and Hospices de Beaune wine auction. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Dijon.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Dijon the property is in. Dijon centre: Around the ducal palace and the owl trail, Dijon works as a year-round city with rail links; I price it on city-break and business logic. Beaune and Côte de Nuits villages get their own treatment.
Price harvest and Hospices de Beaune auction weekend as the top bands. Next: price Beaune and Côte d'Or villages separately from Dijon. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Dijon traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. If the property offers a cool place to store wine purchases, since buyers often carry cases home and value a cellar or shaded storage more than an extra bedroom.
For Google Hotel Ads optimization in Dijon, this is how I would approach it. With years in five-star hotel revenue, I help Burgundy hotels and guesthouses balance wine trade, coach tours and leisure couples, set length-of-stay fences for autumn and the auction, and pick competitors by location in the Côte d'Or rather than by star category alone. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Dijon and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price May and June as a gastronomy shoulder.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Dijon I would start from April to June: Spring tastings and gastronomy weekends lift demand, so I firm up Friday and Saturday nights and allow two-night stays for couples touring the Côte de Nuits. To start, open the chat or email me with your property type and size in Dijon.
Yes. Google Hotel Ads Expert in Dijon is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Dijon have been optimized, including in areas such as Dijon centre. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Dijon.
Results depend on the property, the starting point and the season, so I do not promise a number. In Dijon the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Beaune and Côte d'Or villages separately from Dijon. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Dijon, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Dijon, or read the general page for google hotel ads optimization.
If you also run properties outside Dijon, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Dijon and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
