An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Amsterdam: King's Day; Keukenhof and tulip season; Amsterdam Dance Event; RAI conferences. Guests I price for: European weekend visitors and conference attendees on 2 to 3 night stays. Where I start: Pricing within the 30-night annual rental cap, event-weekend premiums, and conference-driven midweek rates.
I set up your pricing on Airbnb and Booking.com so the 30 allowed nights go to the highest-value dates, minimum stays make the most of each night, guest counts stay within limits, and the registration number appears clearly on every listing.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Amsterdam.