Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Fethiye: Ölüdeniz Blue Lagoon and paragliding; Lycian Way hiking; Boat trips and the Twelve Islands; British villa and charter market. Guests I price for: British and European families on 7 to 14 night villa stays and walkers in spring and autumn. Where I start: Weekly villa pricing, long shoulder seasons and Turkish short-term rental permit rules.
Fethiye sells mostly through Booking.com, Airbnb, Vrbo and tour operators. For boutique hotels in Ölüdeniz, Hisarönü and Fethiye town I work on the balance between tour operator allocations and direct and OTA sales, on release dates and on shoulder pricing for walkers, drawing on my hotel revenue background to reduce dependence on any single contract.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Fethiye.