An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Fethiye: Ölüdeniz Blue Lagoon and paragliding; Lycian Way hiking; Boat trips and the Twelve Islands; British villa and charter market. Guests I price for: British and European families on 7 to 14 night villa stays and walkers in spring and autumn. Where I start: Weekly villa pricing, long shoulder seasons and Turkish short-term rental permit rules.
I set up PriceLabs or Wheelhouse with fixed changeover weeks in summer, shorter rules in spring and autumn, UK school holiday dates as events and a currency choice that suits the guest mix, so the villa stops depending on manual edits from abroad.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Fethiye.