Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Gatlinburg: Great Smoky Mountains National Park visitation; Autumn foliage in October; Dollywood and Pigeon Forge attractions; Winterfest lights from November to February. Guests I price for: Families and multi-generational groups from the Southeast and Midwest, driving in and booking 3 to 5 nights, often last-minute. Where I start: Cabin-size and hot-tub premiums, October and holiday pricing, and last-minute discounting that matches the drive-to booking window.
Gatlinburg sells mostly through Airbnb, Vrbo and Booking.com. For Gatlinburg cabin hosts I build the PriceLabs or Wheelhouse setup with you: feature-based comp sets, a stepped discount for the late-booking window, and separate seasons for leaf weekends, Winterfest and the holidays, running the same logic across Airbnb, Vrbo and Booking.com.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Gatlinburg.