Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Gatlinburg: Great Smoky Mountains National Park visitation; Autumn foliage in October; Dollywood and Pigeon Forge attractions; Winterfest lights from November to February. Guests I price for: Families and multi-generational groups from the Southeast and Midwest, driving in and booking 3 to 5 nights, often last-minute. Where I start: Cabin-size and hot-tub premiums, October and holiday pricing, and last-minute discounting that matches the drive-to booking window.
Gatlinburg sells mostly through Airbnb, Vrbo and Booking.com. Gatlinburg and Pigeon Forge hotels compete with thousands of cabins for the same families. Using my years in five-star hotel revenue, I work on room-type pricing, packages with attractions and length-of-stay controls for October and the holidays, so the property wins families who would otherwise rent a cabin.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Gatlinburg.