An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Gatlinburg: Great Smoky Mountains National Park visitation; Autumn foliage in October; Dollywood and Pigeon Forge attractions; Winterfest lights from November to February. Guests I price for: Families and multi-generational groups from the Southeast and Midwest, driving in and booking 3 to 5 nights, often last-minute. Where I start: Cabin-size and hot-tub premiums, October and holiday pricing, and last-minute discounting that matches the drive-to booking window.
For Gatlinburg cabin hosts I build the PriceLabs or Wheelhouse setup with you: feature-based comp sets, a stepped discount for the late-booking window, and separate seasons for leaf weekends, Winterfest and the holidays, running the same logic across Airbnb, Vrbo and Booking.com.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Gatlinburg.