Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Gatlinburg: Great Smoky Mountains National Park visitation; Autumn foliage in October; Dollywood and Pigeon Forge attractions; Winterfest lights from November to February. Guests I price for: Families and multi-generational groups from the Southeast and Midwest, driving in and booking 3 to 5 nights, often last-minute. Where I start: Cabin-size and hot-tub premiums, October and holiday pricing, and last-minute discounting that matches the drive-to booking window.
Gatlinburg sells mostly through Airbnb, Vrbo and Booking.com. Gatlinburg and Pigeon Forge hotels compete with thousands of cabins for the same families. Using my years in five-star hotel revenue, I work on room-type pricing, packages with attractions and length-of-stay controls for October and the holidays, so the property wins families who would otherwise rent a cabin.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Gatlinburg.