Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Green Bay: Packers home games at Lambeau Field; Door County summer peninsula season; Fall colour and the cherry harvest; Fish boils and waterfront festival weekends. Guests I price for: Families and couples from Chicago, Milwaukee and the Twin Cities on 3 to 5 night summer stays in Fish Creek, Sister Bay and Egg Harbor, plus Packers fans on single game weekends. Where I start: A two-peak calendar splitting the Door County summer resort season from single-night Lambeau game-day spikes, with weekend minimum stays and shoulder-season midweek floors.
Green Bay sells mostly through Airbnb, Vrbo and Booking.com. Green Bay hotels sell out on game weekends, while Door County inns live on summer and autumn. With my five-star hotel revenue background, I help set game-day restrictions and pricing, summer length-of-stay rules and shoulder-season packages that keep weekends earning outside the peaks.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Green Bay.