Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Green Bay: Packers home games at Lambeau Field; Door County summer peninsula season; Fall colour and the cherry harvest; Fish boils and waterfront festival weekends. Guests I price for: Families and couples from Chicago, Milwaukee and the Twin Cities on 3 to 5 night summer stays in Fish Creek, Sister Bay and Egg Harbor, plus Packers fans on single game weekends. Where I start: A two-peak calendar splitting the Door County summer resort season from single-night Lambeau game-day spikes, with weekend minimum stays and shoulder-season midweek floors.
Green Bay sells mostly through Airbnb, Vrbo and Booking.com. Green Bay hotels sell out on game weekends, while Door County inns live on summer and autumn. With my five-star hotel revenue background, I help set game-day restrictions and pricing, summer length-of-stay rules and shoulder-season packages that keep weekends earning outside the peaks.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Green Bay.