Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Green Bay. Green Bay and Door County work on two calendars. Door County is a summer and fall colour resort, with families staying several nights. Green Bay is about Packers home games, which create sharp single-weekend spikes from September into January. I price each area separately.
If you own a home near Lambeau or on the Door peninsula, I review how game dates, summer weeks and the long off-season are priced, check that each area is benchmarked against the right comps, and build a plan with you for both calendars.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Green Bay.