Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Hilton Head Island: Summer beach season; RBC Heritage PGA Tour event; Golf and tennis resorts; Savannah day trips. Guests I price for: Families from the East Coast on Saturday-to-Saturday weekly stays, golf groups in spring and autumn. Where I start: Weekly summer pricing, Heritage-week premiums, and shoulder golf strategies.
Hilton Head Island sells mostly through Vrbo, Airbnb and Booking.com. Hilton Head resorts and hotels compete with villas and homes for families and golfers. With my five-star hotel revenue background, I help with golf packages, tournament-week controls, and seasonal segmentation between families, golf groups and couples so each segment pays its own rate.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Hilton Head Island.