Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Hilton Head Island: Summer beach season; RBC Heritage PGA Tour event; Golf and tennis resorts; Savannah day trips. Guests I price for: Families from the East Coast on Saturday-to-Saturday weekly stays, golf groups in spring and autumn. Where I start: Weekly summer pricing, Heritage-week premiums, and shoulder golf strategies.
Hilton Head Island sells mostly through Vrbo, Airbnb and Booking.com. Hilton Head resorts and hotels compete with villas and homes for families and golfers. With my five-star hotel revenue background, I help with golf packages, tournament-week controls, and seasonal segmentation between families, golf groups and couples so each segment pays its own rate.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Hilton Head Island.