Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Inside PriceLabs or Wheelhouse I build your Traverse City calendar with you: Cherry Festival as its own band, fixed changeovers for summer weeks, Interlochen session dates, October colour weekends and winter monthly options. Airbnb, Vrbo and Booking.com then price from that one rulebook instead of drifting apart.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Traverse City.