Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Inverness: Loch Ness and Urquhart Castle; North Coast 500 starting point; Culloden battlefield; Highland day tours. Guests I price for: International road-trippers on 1 to 3 night stays and tour groups. Where I start: Summer premiums, one-night road-trip pricing and Scottish short-term let licensing.
Inverness sells mostly through Booking.com, Airbnb and Expedia. For Inverness hotels and Loch Ness inns I work on tour-group allocation, rate fences that separate coach series from independent drivers, and length-of-stay controls on the busiest summer nights. It draws on the revenue habits I built in five-star chain hotels, applied to a touring market where most guests stay briefly.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Inverness.