Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Inverness: Loch Ness and Urquhart Castle; North Coast 500 starting point; Culloden battlefield; Highland day tours. Guests I price for: International road-trippers on 1 to 3 night stays and tour groups. Where I start: Summer premiums, one-night road-trip pricing and Scottish short-term let licensing.
Inverness sells mostly through Booking.com, Airbnb and Expedia. I configure the pricing tool so single nights carry a premium in summer, event weekends in Inverness price themselves above the curve, and last-minute gaps between touring guests are filled at a sensible rate instead of sitting empty during the busiest weeks.
The service in general is described on my other ota optimization page; this page covers how I apply it in Inverness.