An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Lake Maggiore: Borromean Islands and Isola Bella; Villa Taranto botanical gardens; Orta San Giulio and its island; Stresa lakeside villas and festival. Guests I price for: couples and touring travellers on 3 to 5 night stays around Stresa, Verbania and the quieter shores of Lake Orta. Where I start: a garden-led spring shoulder that lengthens the lake season, cross-border demand from nearby Switzerland, and Piedmont and Lombardy regional codes plus national CIN.
On Airbnb and Booking.com I set up your pricing tool so spring garden weekends, summer weeks and Swiss weekend traffic each have their own logic, with minimum stays that stretch in July and relax in October, and region codes shown correctly on every channel.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Lake Maggiore.