Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Lake Ohrid: Ohrid old town and UNESCO lake; Ohrid Summer Festival; Regional and diaspora summer travel; Struga and Saint Naum. Guests I price for: Balkan, diaspora and European visitors on 3 to 7 night summer stays. Where I start: Summer peak pricing, diaspora August demand and local registration and tourist tax.
Lake Ohrid sells mostly through Booking.com and Airbnb. For hotels I work on pricing for regional and diaspora families, tour groups in the shoulders and festival nights in summer. I check how breakfast and half board are sold and whether group contracts leave room for higher-paying August guests.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Lake Ohrid.