Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Laughlin: Casino resorts on the Colorado River and in Mesquite; Snowbird and golf season; Laughlin River Run motorcycle rally; Lake Mohave boating. Guests I price for: Snowbirds and retirees on monthly winter stays, golfers, and casino visitors on weekends. Where I start: Monthly winter rates, rally-week premiums, and summer floors.
Laughlin sells mostly through Airbnb, Vrbo and Booking.com. Casino resorts here price rooms as part of a gaming relationship, while non-gaming hotels and motels compete on value. With my five-star hotel revenue background I help independent properties set snowbird and golf packages, rally-week rate fences and group terms that do not chase casino room prices down.
The service in general is described on my expedia optimization page; this page covers how I apply it in Laughlin.