Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Crested Butte: Crested Butte Mountain Resort skiing; The Crested Butte Wildflower Festival; Summer mountain biking and hiking; Western Colorado University events in Gunnison. Guests I price for: Skiers and mountain-biking couples and families on 4 to 7 night stays in Mt. Crested Butte and the historic town, plus Gunnison university visitors. Where I start: Sharp winter and mid-summer twin peaks around deep spring and autumn off-seasons, week-long ski minimums, and wildflower-season premiums.
Crested Butte sells mostly through Airbnb, Vrbo, Booking.com and Expedia. For Crested Butte lodges and condo hotels I work on the mix of ski packages, summer festival groups and wedding blocks. I set rate fences for holiday weeks, package rules for multi-night ski stays, and a plan for the shoulder seasons when closing some inventory may beat discounting.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Crested Butte.