Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lincoln: Nebraska Cornhuskers football at Memorial Stadium; University of Nebraska graduation and campus events; State government and legislative sessions; Volleyball and youth sports tournaments. Guests I price for: Husker fans and alumni on 1 to 3 night game weekends, visiting parents, and state government travel. Where I start: Home-game weekend premiums with 2-night minimums, graduation pricing, and steady weekday floors.
Lincoln sells mostly through Airbnb, Vrbo and Booking.com. Lincoln hotels sell game weekends years ahead to fans and teams, while weekdays depend on the university, state government and business travel. From my five-star hotel revenue background I help set multi-night requirements on football Saturdays, plan team and band block releases and price weekday corporate rates that keep summer from sliding.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lincoln.