Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Liverpool. Liverpool's calendar is the Grand National in April, Liverpool and Everton home games, and a steady flow of Beatles and waterfront tourists. Groups make up a big share of weekends. The Grand National is the one week I never let a Liverpool owner underprice.
For Liverpool owners I review group policy, fixture planning and how each home ranks against the waterfront, the Baltic Triangle and the stadium areas, then build an event calendar around Aintree, football, concerts and cruise days. It is a good fit for owners whose weekends are busy but weekdays feel random.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Liverpool.