Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Thessaloniki city hotels manage fair, congress and university demand, and Halkidiki resorts balance tour operator allotments with direct Balkan drive-in guests. I focus on release dates, segment mix and pricing the shoulder months realistically rather than filling them with deep discounts.
The service in general is described on my expedia optimization page; this page covers how I apply it in Thessaloniki.