An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Loch Lomond: Loch Lomond cruises and watersports in the national park; climbing Ben Lomond and walking the West Highland Way; the villages of Luss, Balloch, Callander and Aberfoyle; easy access from Glasgow for weekend and stag escapes. Guests I price for: Glasgow and central-belt couples, families and groups on two to four night stays plus West Highland Way walkers passing through Balloch and Drymen. Where I start: Capturing bright-summer and bank-holiday peaks in a short Scottish season while keeping the mandatory short-term-let licence and safety certificates current with the local licensing authority.
I set up the pricing tool with you so summer weekends and bank holidays lead, short walker stays open only where they fill gaps, and winter breaks have a floor that covers heating and cleaning, consistently on Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Loch Lomond.