Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Lucerne: Lake Lucerne and Mount Pilatus tourism; Lucerne Festival; Fasnacht carnival; Asian group and cruise-boat travel. Guests I price for: International leisure travellers on 2 to 3 night stays. Where I start: Summer premiums, festival weeks, and winter floors.
Lucerne sells mostly through Airbnb and Booking.com. In PriceLabs or Wheelhouse I set Lucerne listings with Fasnacht, Blue Balls and the Lucerne Festival as events, two-night summer rules, and winter rates that still cover costs. Airbnb and Booking.com stay aligned on totals and stay rules, and I recheck them before each event.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Lucerne.