Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Lucerne. Lucerne is a lake and mountain city with international visitors on short stays. Summer, the Lucerne Festival in August and Fasnacht in February are the peaks. Group tours and cruise boats bring day visitors, but overnight guests usually stay two or three nights.
For a Lucerne owner I map Fasnacht, the summer festivals and the group travel calendar, then set weekend and weekday logic for each. We decide how much a lake view is worth, how to compete with old town hotels, and how to make the quieter months pay without discounting.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Lucerne.