Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Lucerne: Lake Lucerne and Mount Pilatus tourism; Lucerne Festival; Fasnacht carnival; Asian group and cruise-boat travel. Guests I price for: International leisure travellers on 2 to 3 night stays. Where I start: Summer premiums, festival weeks, and winter floors.
In PriceLabs or Wheelhouse I set Lucerne listings with Fasnacht, Blue Balls and the Lucerne Festival as events, two-night summer rules, and winter rates that still cover costs. Airbnb and Booking.com stay aligned on totals and stay rules, and I recheck them before each event.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Lucerne.