Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Lucerne: Lake Lucerne and Mount Pilatus tourism; Lucerne Festival; Fasnacht carnival; Asian group and cruise-boat travel. Guests I price for: International leisure travellers on 2 to 3 night stays. Where I start: Summer premiums, festival weeks, and winter floors.
Lucerne sells mostly through Airbnb and Booking.com. From years in five-star hotel revenue, I understand Lucerne's mix of tour groups, festival audiences and independent travellers. For Lucerne hotels I review group allotments, festival-week rate fences and the November gap, so peak nights go to the highest-value guests.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Lucerne.