Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lucerne: Lake Lucerne and Mount Pilatus tourism; Lucerne Festival; Fasnacht carnival; Asian group and cruise-boat travel. Guests I price for: International leisure travellers on 2 to 3 night stays. Where I start: Summer premiums, festival weeks, and winter floors.
Lucerne sells mostly through Airbnb and Booking.com. From years in five-star hotel revenue, I understand Lucerne's mix of tour groups, festival audiences and independent travellers. For Lucerne hotels I review group allotments, festival-week rate fences and the November gap, so peak nights go to the highest-value guests.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lucerne.