Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Mendocino: The Mendocino Headlands and Victorian village; Anderson Valley wine tasting; The spring whale-watching festivals; The Skunk Train and Fort Bragg's Glass Beach. Guests I price for: Bay Area couples on 2 to 4 night romantic coastal stays in Mendocino village and Little River, drawn by clifftop inns and redwood drives. Where I start: Summer and autumn coastal peaks with a spring whale-season lift, weekend minimums, and coastal-zone permit compliance on a winding, low-inventory coast.
For hosts on the Redwood Coast I set PriceLabs or Wheelhouse with festival dates, weekend minimums, midweek offers for flexible Bay Area travellers, and a winter profile that keeps storm-watching weekends priced fairly against nearby inns, so the quieter months still bring steady bookings without cheapening the home.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Mendocino.