Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Mendocino: The Mendocino Headlands and Victorian village; Anderson Valley wine tasting; The spring whale-watching festivals; The Skunk Train and Fort Bragg's Glass Beach. Guests I price for: Bay Area couples on 2 to 4 night romantic coastal stays in Mendocino village and Little River, drawn by clifftop inns and redwood drives. Where I start: Summer and autumn coastal peaks with a spring whale-season lift, weekend minimums, and coastal-zone permit compliance on a winding, low-inventory coast.
Mendocino sells mostly through Airbnb, Vrbo and Booking.com. My hotel background suits the coast's inns and small resorts: I work on room-type pricing by view, wedding and festival group blocks, packages with wine tasting or the Skunk Train, and length-of-stay controls on the busiest autumn weekends, so the best clifftop rooms are never sold as stranded single nights.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Mendocino.