An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Mendocino: The Mendocino Headlands and Victorian village; Anderson Valley wine tasting; The spring whale-watching festivals; The Skunk Train and Fort Bragg's Glass Beach. Guests I price for: Bay Area couples on 2 to 4 night romantic coastal stays in Mendocino village and Little River, drawn by clifftop inns and redwood drives. Where I start: Summer and autumn coastal peaks with a spring whale-season lift, weekend minimums, and coastal-zone permit compliance on a winding, low-inventory coast.
For hosts on the Redwood Coast I set PriceLabs or Wheelhouse with festival dates, weekend minimums, midweek offers for flexible Bay Area travellers, and a winter profile that keeps storm-watching weekends priced fairly against nearby inns, so the quieter months still bring steady bookings without cheapening the home.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Mendocino.