Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Mendocino: The Mendocino Headlands and Victorian village; Anderson Valley wine tasting; The spring whale-watching festivals; The Skunk Train and Fort Bragg's Glass Beach. Guests I price for: Bay Area couples on 2 to 4 night romantic coastal stays in Mendocino village and Little River, drawn by clifftop inns and redwood drives. Where I start: Summer and autumn coastal peaks with a spring whale-season lift, weekend minimums, and coastal-zone permit compliance on a winding, low-inventory coast.
Mendocino sells mostly through Airbnb, Vrbo and Booking.com. My hotel background suits the coast's inns and small resorts: I work on room-type pricing by view, wedding and festival group blocks, packages with wine tasting or the Skunk Train, and length-of-stay controls on the busiest autumn weekends, so the best clifftop rooms are never sold as stranded single nights.
The service in general is described on my expedia optimization page; this page covers how I apply it in Mendocino.