An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Minneapolis: Minnesota State Fair; Vikings, Twins and Wild seasons; Mall of America and conventions; Lake season and summer festivals. Guests I price for: Regional families and event travellers on 2 to 3 night stays, corporate guests midweek. Where I start: Fair-week and game-day premiums, corporate rates, and deep winter floors.
For Minneapolis and St. Paul hosts I set PriceLabs or Wheelhouse with Fair dates, game days and conventions as separate premiums, summer weekend rules, a monthly profile for winter and corporate weekday rates, so the calendar works in both the warm and the cold months.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Minneapolis.