Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Solvang: Solvang's Danish village and Julefest winter lights; Santa Ynez Valley wine tasting in Los Olivos and Ballard Canyon; Solvang Danish Days; The Sideways wine-country trail. Guests I price for: Los Angeles and Bay Area couples on 2 to 3 night wine weekends in Solvang and Los Olivos, plus holiday-season Julefest families. Where I start: Harvest and Julefest premiums, two-night wine-weekend minimums, and midweek floors that fill a compact Danish-village and vineyard calendar.
Solvang sells mostly through Airbnb, Vrbo and Booking.com. Valley inns and boutique hotels sell wine, Danish charm and quiet escapes. My five-star hotel background helps with wine-package pricing, wedding and group demand, weekend length-of-stay controls and a comp set divided between Solvang, Los Olivos and Buellton, with Julefest weekends priced as a second high season.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Solvang.