Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Montréal: Canadian Grand Prix; Montréal Jazz Festival and Just for Laughs; Osheaga; Conference and university travel. Guests I price for: US and European visitors on 3 to 4 night stays in the Plateau, Old Montréal and Mile End. Where I start: Grand Prix and festival premiums, CITQ-compliant positioning, and winter floors.
Montréal sells mostly through Airbnb, Booking.com and Vrbo. My five-star background helps Montréal boutique hotels split leisure, conference and film-crew demand, fence the Grand Prix and festival weeks with proper stay controls, and choose a comp set by neighbourhood, since an Old Montréal hotel and a Plateau one serve different guests.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Montréal.