Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in San Diego: Comic-Con in July; Beach season in Pacific Beach, Mission Beach and La Jolla; Padres home games and Petco Park events; Navy and biotech business travel. Guests I price for: Families and couples booking 4 to 7 nights in summer, shorter weekend stays in shoulder months. Where I start: Summer minimum-stay and weekly discount structure for beach homes, Comic-Con premiums, and compliant strategies under the city's STRO licence tiers.
San Diego sells mostly through Airbnb, Vrbo and Booking.com. San Diego hotels mix convention business, Navy and biotech travel and beach leisure. My hotel background helps with convention displacement around Comic-Con, government and corporate rate management, and a comp set split between Downtown, Mission Bay, La Jolla and the coastal North County towns.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in San Diego.