Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Denver: Ski resorts and Epic and Ikon pass traffic; Red Rocks concert season; Broncos games and Denver conventions; Summer hiking and rafting. Guests I price for: Ski groups booking 4 to 7 nights, summer families, and Denver corporate guests midweek. Where I start: Two distinct seasonal curves (ski and summer) with mud-season floors, holiday-week premiums from Christmas to Presidents' Day, and gap rules for orphan nights between ski bookings.
Denver sells mostly through Airbnb, Vrbo and Booking.com. For Denver and mountain hotels I work on segmentation between ski packages, conventions, concerts and summer leisure. I help set fences for holiday ski weeks, plan group blocks around conventions, and choose comp sets by town and distance to lifts rather than by brand.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Denver.