Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Los Angeles, one to one, remotely and in Pacific Time (UTC-8), and I have optimized 1,250+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Los Angeles, United States, one to one, remotely and in Pacific Time (UTC-8). In Los Angeles, I price June to August as the peak, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around Los Angeles
1-on-1
Directly with Alaa, no account-manager layer
Pacific Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Los Angeles: Award season and studio production travel; Coachella spill-over in April; Summer beach demand in Santa Monica and Venice; Conventions and sports at Downtown and Inglewood venues. Guests I price for: Mixed leisure, entertainment-industry and family groups, with long weekend patterns and a growing mid-term (30-plus-night) segment. Where I start: Neighborhood-level base pricing (Westside vs. Hollywood vs. Downtown), orphan-gap rules for Sunday to Thursday, and mid-term rate cards where the home-sharing ordinance limits short stays.
Los Angeles sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. For Los Angeles hotels I work on segmentation between studio and entertainment business, corporate accounts, leisure and sports groups, with rate fences for award-season and stadium weekends. Comp sets are built by neighbourhood and freeway access, because a Burbank hotel and a Santa Monica hotel rarely compete for the same guest on the same night.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Los Angeles.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Los Angeles is really ten markets that happen to share a name. A two-bedroom in Venice, one in Silver Lake and one near Crypto.com Arena should never share a base rate or a season. On top of that, the Home-Sharing Ordinance changes what a listing is allowed to be, so I usually start by separating the homes that can run short stays from those that should be mid-term, then price each neighbourhood on its own curve.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The Rose Parade on New Year's Day lifts Pasadena, then award season and the LA Marathon in March give Hollywood and the Westside their own spikes. Outside those dates I keep floors realistic.
Spring weather, graduations at UCLA and USC and festival travel lift weekends. I price commencement weekends near campus as events and open summer beach dates early.
Beach homes in Santa Monica, Venice and the South Bay lead. I price family weeks firmly and use gap rules so weekday nights do not stay empty between weekend stays.
Football at SoFi Stadium and the Rose Bowl, concerts and conventions replace beach demand. I price by event and neighbourhood rather than lifting the whole city at once.
Christmas and New Year bring families and visiting relatives. I lift holiday weeks across the city and keep longer minimum stays on the Westside where demand is strongest.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set base prices by neighbourhood cluster, Westside beach, Hollywood and the hills, Downtown and the east side, and never copy a comp from one cluster into another.
Where the property is not your primary residence, build a 30-plus night rate card instead of forcing short stays that the ordinance does not allow.
Give award season in late winter its own price band on the Westside and in Hollywood rather than letting January look like a quiet month.
Use gap-night rules for Sunday to Thursday. Weekend-heavy demand leaves 2 and 3-night holes that fill only if the minimum stay drops for those exact dates.
Load summer beach pricing early, from March, because families planning June to August trips book months ahead.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Los Angeles sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. June to August: Beach homes in Santa Monica, Venice and the South Bay lead. I price family weeks firmly and use gap rules so weekday nights do not stay empty between weekend stays. For Google Hotel Ads optimization in Los Angeles, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Los Angeles: June to August and the Christmas to New Year window, plus award season in late winter. June to August: Beach homes in Santa Monica, Venice and the South Bay lead. I price family weeks firmly and use gap rules so weekday nights do not stay empty between weekend stays. December: Christmas and New Year bring families and visiting relatives. I lift holiday weeks across the city and keep longer minimum stays on the Westside where demand is strongest.
Mixed leisure, entertainment-industry and family groups, with long weekend patterns and a growing mid-term (30-plus-night) segment. Demand is driven by Award season and studio production travel and Coachella spill-over in April. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Los Angeles.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Los Angeles the property is in. Silver Lake and Echo Park: Creative neighbourhoods with cafes, music venues and Dodger Stadium nearby. I price for couples, creatives and baseball crowds, with steady weekends and shorter midweek stays. Studio City and Sherman Oaks and Pasadena get their own treatment.
Set base prices by neighbourhood cluster, Westside beach, Hollywood and the hills, Downtown and the east side, and never copy a comp from one cluster into another. Next: give award season in late winter its own price band on the Westside and in Hollywood rather than letting January look like a quiet month. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Los Angeles traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the listing explains parking, freeway access and real drive times, because Los Angeles guests choose by commute to beaches, studios, venues and family homes.
For Google Hotel Ads optimization in Los Angeles, this is how I would approach it. For Los Angeles hotels I work on segmentation between studio and entertainment business, corporate accounts, leisure and sports groups, with rate fences for award-season and stadium weekends. Comp sets are built by neighbourhood and freeway access, because a Burbank hotel and a Santa Monica hotel rarely compete for the same guest on the same night. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 1,250+ properties in and around Los Angeles and work remotely in Pacific Time (UTC-8). Locally, that shows up in decisions like this: where the property is not your primary residence, build a 30-plus night rate card instead of forcing short stays that the ordinance does not allow.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Los Angeles I would start from April to May: Spring weather, graduations at UCLA and USC and festival travel lift weekends. I price commencement weekends near campus as events and open summer beach dates early. To start, open the chat or email me with your property type and size in Los Angeles.
Yes. Google Hotel Ads Expert in Los Angeles is delivered remotely and scheduled in Pacific Time (UTC-8), and 1,250+ properties in and around Los Angeles have been optimized, including in areas such as Silver Lake and Echo Park. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Los Angeles.
Results depend on the property, the starting point and the season, so I do not promise a number. In Los Angeles the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: give award season in late winter its own price band on the Westside and in Hollywood rather than letting January look like a quiet month. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Los Angeles, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Los Angeles, or read the general page for google hotel ads optimization.
If you also run properties outside Los Angeles, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Los Angeles and what you need. I reply in Pacific Time, confirm the scope and the price, and start only when you say so.
