Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in New York City, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 1,250+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in New York City, United States, one to one, remotely and in Eastern Time (UTC-5). In New York City, I price Late August to mid-December and Mid-December to New Year as the peak and January to early March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around New York City
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in New York City: UN General Assembly and Fashion Week in September; Marathon weekend in November; Holiday season and NYE; Year-round corporate travel in Manhattan. Guests I price for: Short stays of 2 to 4 nights, international leisure travellers and corporate guests, with strong weekend compression in Brooklyn and Manhattan. Where I start: Short-stay pricing under Local Law 18, 30-night minimum strategies where required, and aggressive last-minute rules for a market that books late.
New York City sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for 30-plus-night stays. From my years in five-star hotels, I bring citywide event forecasting, group displacement analysis and corporate rate negotiation to New York boutique and independent hotels. I also look at how you price against nearby short-term supply, which has shifted noticeably since registration began.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in New York City.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“New York is the market where I spend more time on compliance than on rates. Since Local Law 18, a whole apartment rented for under 30 nights is simply not a product, so the real decision is which lane you are in: a registered, host-present room with two guests, or a furnished 30-night rental. Pricing each lane well is very different, and most listings I review are still priced as if 2022 never ended.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
For 30-night units I accept a slightly softer monthly rate to land a February or March move-in, because a vacant month in winter rarely gets recovered later in the year.
Hosted rooms get firm weekend rates through spring, with Tribeca week and graduation weekends at Columbia and NYU loaded as dated premiums instead of a blanket seasonal lift.
Summer interns and visiting academics drive the monthly lane, so I publish June and July start dates early and keep hosted-room weekdays priced against hotels running their summer deals.
The US Open, UN week, Marathon weekend and the Thanksgiving parade each get their own row in the calendar, and I let pickup, not the date alone, decide how high each goes.
I hold hosted rooms at full rate right up to Christmas week and refuse to open New Year's Eve to single nights, since late bookers still arrive for that stretch.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Decide the lane first. If the unit cannot be registered, move it to 30-night minimums and price per month, not per night, with a separate rate card for 1, 2 and 3-month stays.
For registered hosted rooms, price for two guests only and remove extra-guest fees that imply a third person, because the listing will be flagged.
Build September and the November to New Year run as separate seasons. UN week, Marathon weekend and the holiday stretch each deserve their own premium rather than one autumn uplift.
Keep last-minute discounts shallow. New York books late anyway, so a 30 percent discount at 7 days out mostly gives money to guests who would have booked regardless.
Treat January to early March as an occupancy season: lower floors, 2-night minimums on weekends and longer-stay discounts to fill the quiet midweek.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
New York City sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for 30-plus-night stays. July to August: Summer interns and visiting academics drive the monthly lane, so I publish June and July start dates early and keep hosted-room weekdays priced against hotels running their summer deals. For Google Hotel Ads optimization in New York City, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in New York City: September to mid-December and late April to June, with a sharp spike around Thanksgiving, Christmas and New Year's Eve. Late August to mid-December: The US Open, UN week, Marathon weekend and the Thanksgiving parade each get their own row in the calendar, and I let pickup, not the date alone, decide how high each goes. Mid-December to New Year: I hold hosted rooms at full rate right up to Christmas week and refuse to open New Year's Eve to single nights, since late bookers still arrive for that stretch.
Short stays of 2 to 4 nights, international leisure travellers and corporate guests, with strong weekend compression in Brooklyn and Manhattan. Demand is driven by UN General Assembly and Fashion Week in September and Marathon weekend in November. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for New York City.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of New York City the property is in. Astoria and Long Island City: Close to Flushing Meadows and an easy ride to Midtown, so I price US Open fortnight up and court airline and film crew monthly stays the rest of the year. Washington Heights and Upper Manhattan and Park Slope and Prospect Heights get their own treatment.
Decide the lane first. If the unit cannot be registered, move it to 30-night minimums and price per month, not per night, with a separate rate card for 1, 2 and 3-month stays. Next: build September and the November to New Year run as separate seasons. UN week, Marathon weekend and the holiday stretch each deserve their own premium rather than one autumn uplift. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a New York City traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which subway lines are within a short walk, since guests in this city judge an outer-borough listing by minutes to Midtown far more than by the neighbourhood name.
For Google Hotel Ads optimization in New York City, this is how I would approach it. From my years in five-star hotels, I bring citywide event forecasting, group displacement analysis and corporate rate negotiation to New York boutique and independent hotels. I also look at how you price against nearby short-term supply, which has shifted noticeably since registration began. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 1,250+ properties in and around New York City and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: for registered hosted rooms, price for two guests only and remove extra-guest fees that imply a third person, because the listing will be flagged.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in New York City I would start from late March to June: Hosted rooms get firm weekend rates through spring, with Tribeca week and graduation weekends at Columbia and NYU loaded as dated premiums instead of a blanket seasonal lift. To start, open the chat or email me with your property type and size in New York City.
Yes. Google Hotel Ads Expert in New York City is delivered remotely and scheduled in Eastern Time (UTC-5), and 1,250+ properties in and around New York City have been optimized, including in areas such as Astoria and Long Island City. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in New York City.
Results depend on the property, the starting point and the season, so I do not promise a number. In New York City the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build September and the November to New Year run as separate seasons. UN week, Marathon weekend and the holiday stretch each deserve their own premium rather than one autumn uplift. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in New York City, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for New York City, or read the general page for google hotel ads optimization.
If you also run properties outside New York City, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in New York City and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
