Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Austin, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Austin, United States, one to one, remotely and in Central Time (UTC-6). In Austin, I price March and September to November as the peak and January to February and July to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Austin
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Austin: South by Southwest in March; Austin City Limits festival in October; Formula 1 United States Grand Prix; Longhorns football and the tech corporate calendar. Guests I price for: Event travellers, bachelor and bachelorette groups, and business travellers, with short 2 to 3 night stays and heavy weekend compression. Where I start: Event-week rates set months ahead, group-size pricing for East Austin and South Congress homes, and weekday floor prices that keep occupancy healthy between events.
Austin sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel career I help Austin hotels balance festival, corporate tech and university demand, fence SXSW, ACL and Formula 1 with proper stay controls and deposits, and build summer and January strategies so the property earns steadily between events.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Austin.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Austin is an events market with very long quiet stretches in between. SXSW, ACL and the Formula 1 weekend can earn what a normal month earns, but the real test of a pricing setup here is late summer and early January, when the heat or the holidays empty the city. I look at both halves: events priced early and confidently, and weekday floors that stop the calendar from sitting empty.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
After New Year the city is quiet, so I lower floors, keep weekend minimums short and invite monthly stays from relocations and tech interns.
SXSW is priced as a block with its own minimum, and Rodeo Austin adds some weekend demand, while dates outside the festival stay near spring rates.
Spring weddings, graduations at UT and bachelorette weekends keep Austin busy, so I hold weekend rates firm and price graduation as its own short peak.
Heat empties the city, so I lower weekday floors, allow single nights and keep pool homes priced for their feature rather than cutting them.
ACL weekends, Formula 1 at the Circuit of the Americas and Longhorns home games drive autumn, so I price each as an event and protect weekends between them.
Holiday parties and visiting families give a few busy weekends, then the city empties, so I price those weekends modestly and keep late December flexible.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price SXSW, both ACL weekends and Formula 1 as named events with their own rates and 3-night minimums, loaded at least 6 months ahead.
Set group-home pricing by guest capacity for East Austin and South Congress properties, since bachelor and bachelorette groups compare per-person cost.
Add Longhorns home-game Saturdays to the calendar each autumn as smaller, 2-night events.
Use weekday floors and 1-night stays from Sunday to Thursday outside events to catch tech and corporate travel.
Build late July and August as its own low season with lower floors and pool-home premiums kept intact.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Austin sells mostly through Airbnb, Vrbo and Booking.com. March: SXSW is priced as a block with its own minimum, and Rodeo Austin adds some weekend demand, while dates outside the festival stay near spring rates. For Google Hotel Ads optimization in Austin, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Austin: March (SXSW), October (ACL and Formula 1) and University of Texas home-game weekends. April to June: Spring weddings, graduations at UT and bachelorette weekends keep Austin busy, so I hold weekend rates firm and price graduation as its own short peak. September to November: ACL weekends, Formula 1 at the Circuit of the Americas and Longhorns home games drive autumn, so I price each as an event and protect weekends between them.
Event travellers, bachelor and bachelorette groups, and business travellers, with short 2 to 3 night stays and heavy weekend compression. Demand is driven by South by Southwest in March and Austin City Limits festival in October. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Austin.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Austin the property is in. East Austin: Close to bars, food trucks and downtown; I price group homes by capacity and push hardest during SXSW, ACL and bachelorette weekends. South Congress and Travis Heights and Lake Travis and the Hill Country get their own treatment.
Price SXSW, both ACL weekends and Formula 1 as named events with their own rates and 3-night minimums, loaded at least 6 months ahead. Next: add Longhorns home-game Saturdays to the calendar each autumn as smaller, 2-night events. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Austin traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the listing handles group size, parties and noise, because bachelor and bachelorette groups can bring complaints and damage that wipe out the premium.
For Google Hotel Ads optimization in Austin, this is how I would approach it. From my five-star hotel career I help Austin hotels balance festival, corporate tech and university demand, fence SXSW, ACL and Formula 1 with proper stay controls and deposits, and build summer and January strategies so the property earns steadily between events. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Austin and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: set group-home pricing by guest capacity for East Austin and South Congress properties, since bachelor and bachelorette groups compare per-person cost.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Austin I would start from March: SXSW is priced as a block with its own minimum, and Rodeo Austin adds some weekend demand, while dates outside the festival stay near spring rates. To start, open the chat or email me with your property type and size in Austin.
Yes. Google Hotel Ads Expert in Austin is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Austin have been optimized, including in areas such as East Austin. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Austin.
Results depend on the property, the starting point and the season, so I do not promise a number. In Austin the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Longhorns home-game Saturdays to the calendar each autumn as smaller, 2-night events. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Austin, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Austin, or read the general page for google hotel ads optimization.
If you also run properties outside Austin, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Austin and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
