Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Mykonos: Beach clubs at Psarou, Paradise and Super Paradise; Mykonos Town, Little Venice and the nightlife season; Cruise calls and Delos day trips; Luxury villa and wedding demand. Guests I price for: International groups, couples and high-spending villa guests on 3 to 7 night stays. Where I start: A short, very high summer peak, villa minimum stays, shoulder floors in May and October, and Greece's short-term rental registration and climate resilience fee.
Mykonos sells mostly through Airbnb, Booking.com, Vrbo and luxury villa agencies. For Mykonos boutique hotels I work on opening and closing dates, the rate structure across a short season, wedding and group blocks, and how much to give tour operators versus direct and OTA guests, drawing on my years managing revenue for five-star chain hotels in demanding leisure markets.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Mykonos.